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Launch/Canvas
Notes Launch plan.md
Launch plan
Ship the desktop app first, then the paid sync.
Lead with local-first and plain Markdown.
Channels: Reddit, Hacker News, Product Hunt.
[[Positioning]] · [[Pricing]] · [[Channels]]
Open the Discord a few weeks before launch.
plan it
Plan Launch
To-do
Design the landing hero
Set up the build pipeline
Write the FAQ
In progress
Write the launch post
Done
Pick the domain
do it
Today Done
Publish the launch post
Email the waitlist
Share on Reddit and HN
Reply to feedback
Schedule the AMA

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📄Launch plan.md×
📄Pricing.md×
📄Channels.md×
Workspaces / Work / Launch plan.md

Launch plan

Edited 14m ago 421 words 7 backlinks
# statusin progress
# target2026-09-01
# tagslaunchworkv1

The goal of this launch is to ship Kempt v1.0 to the waitlist without overbuilding. Everything below the fold is optional — the only hard requirement is that a first-time user can install, create a workspace, and write their first note in under two minutes. Keep the surface small and the defaults sane.

Positioning

We lead with local-first personal project management, not "yet another notes app." The hero shows planning turning into doing. Detailed messaging lives in [[Positioning]], and the price tiers are tracked in [[Pricing]]. Distribution experiments belong in [[Channels]].

Release checklist

  • Finalize the pricing page copy
  • Set up the build pipeline on both machines
  • Publish the launch post and email the waitlist
  • Schedule the AMA for the week after release
  • Write the FAQ and link it from the footer

Reminder: don't gate version history behind Pro. Local snapshots stay free in v1.0 — only cloud sync is paid. See [[Pricing]] for the boundary.

Graph view
Tags Attachments Orphans Existing only
Global Local
Launch plan Pricing Channels Client — Acme
Notes Tags Daily
78 nodes · 99 links

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Launch plan Freelance · 14 tasks 62% Design the landing hero In progress · 3 subtasks MJ Set up the build pipeline In progress · 4 subtasks AK Send the proposal draft Done · Jun 14 Review client feedback Todo · Jun 18 Publish the launch post In progress · Jun 21 Fix the signup bug Todo · Jun 19 P1 Write the FAQ Todo · Jun 24 Email the waitlist Done · Jun 12 Schedule the AMA Todo · Jun 27
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Ready · 9 nodes · 7 links Auto-layout · 100%

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Today June 2026
Display + New event
Month Week Day
MonTueWedThuFriSatSun
1
Outline the Q3 plan
2
3
Book the dentist
4
Review client feedback
5
6
Plan the Lisbon trip
7
8
Write the weekly review
9
Call the accountant
10
Design the landing hero
11
12
Write the FAQ
13
14
15
Set up the build pipeline
Fix the signup bug
16
Email the waitlist
Schedule the AMA
17
Outline the Q3 plan
18
19
Review client feedback
Call the accountant
+3 more
20
Plan the Lisbon trip
21
22
Send the proposal draft
Design the landing hero
23
Publish the launch post
Write the weekly review
+7 more
24
Email the waitlist
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26
15:30 Design review
Write the FAQ
27
28
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30
Set up the build pipeline
1
2
3
4
5
Today · 8 tasks
Sort Filter + Add task
Today 6
Send the proposal draft Freelance
Review client feedback Work
Outline the Q3 plan Work
Book the dentist Family
Publish the launch post Side project
Design the landing hero Side project
Tomorrow 2
Call the accountant Freelance
Plan the Lisbon trip Family

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Side project / Launch plan.md
A
Launch plan.md
Client — Acme.md

Launch plan

Status In progress
Workspace Side project
Due Jul 14, 2026
Tags #launch#marketing

We ship in three weeks. This note is the single source of truth for the launch — the goal is a calm, well-paced week where every task already exists before the day it's due, not a frantic scramble. Keep it lean: write the plan, then let Kempt turn it into scheduled work.

Week of the launch

The hero, the post, and the email are the three pieces that actually move the needle. Everything else supports them. Draft the landing page first since the copy feeds both the announcement post and the waitlist email — see [[Client — Acme]] for the tone we landed on.

  • Design the landing hero
  • Write the launch post
  • Email the waitlist Jul 12
  • Schedule the AMA
  • Publish the launch post
Ship the smallest thing that earns the first ten honest reviews. Then write the FAQ from the questions people actually ask.

Related: [[Trip to Lisbon]] blocks the week after, so the build pipeline and the signup bug both need to be closed before then. Ask Kempt to fan these out into dated tasks.

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launch-plan.md
## Launch plan
Ship the app, then sync.
- [x] Pick the domain
- [ ] Write the FAQ
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